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Customer Experiences affect Customer Loyalty: An Empirical Investigation of the Starbucks Experience using Structural Equation Modeling
The study at hand investigates customer experiences at the American coffee company Starbucks and develops a new scale to measure customer experience quality on the basis of four …
Customer Loyalty
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this …
Customer Loyalty and Supply Chain Management
Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn't considered. Companies outsource various …
Customer Loyalty in Third Party Logistics Relationships
Challenged by increasing competition and globalization, third party logistics service providers (3PLs) can become more successful by focusing on customer loyalty. Within long-term …
Customer Loyalty Programmes and Clubs
In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains …
Handbook of Research on Customer Loyalty
Customer Loyalty and Success
This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in …
e-Study Guide for: Customer Service: Career Success Through Customer Loyalty by Paul Timm, ISBN 9780135063972
Never Highlight a Book Again! Just the FACTS101 study guides give the student the textbook outlines, highlights, practice quizzes and optional access to the full practice tests for …
Creating Customer Loyalty
Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented customer loyalty. This will …
Marketing and Customer Loyalty
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The …