Søkt på: consumer behavior
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The Psychology of Financial Consumer Behavior
This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained …
Fashion Branding and Consumer Behaviors
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. …
Household Economic Behaviors
Significant recent changes in the structure and composition of households make the study of the economic relationships within the household of particular interest for academics and …
Fashion Branding and Consumer Behaviors
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. …