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The Cambridge Handbook of Consumer Psychology
pocket,
2017,
Engelsk,
ISBN 9781107641426
Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook …
The Cambridge Handbook of Consumer Psychology
pocket,
2023,
Engelsk,
ISBN 9781009243964
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their …
Fra
803,-
The Cambridge Handbook of Consumer Psychology
innbundet,
2015,
Engelsk,
ISBN 9781107069206
Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook …