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The Consumer Behaviour Book
Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, …
Brands and Their Companies: Consumer Products and Their Manufacturers with Addresses and Phone Numbers
Consumer Behavior, Global Edition -- MyLab Marketing with Pearson eText Access Code
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or …
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The Platformisation of Consumer Culture
This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation …
Elgar Encyclopedia of Consumer Behavior
Consumer Behavior in Practice
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or …
The Consuming Fire, Hebrew Edition
Embedded within the Bible lies a largely unknown story of the founding of early Israel and its religion, interwoven with tales documenting the creation of the Torah. Known as the …
Consuming Female Beauty
Pinpointing how consumer culture transformed female beauty ideals during the nineteenth and early twentieth centuries, this study documents the movement from traditional views …
Visual Methods in Marketing and Consumer Research
Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a point of reference …
Consuming Love: Discovering Christ the Bridegroom in Holy Communion
The Vulnerable Consumer
Review of Marketing Research pushes the boundaries of marketing - broadening the marketing concept to make the world a better place. This special issue provides a roadmap for …