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Consumer Brand Relationships in Tourism
This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality, including pre-, during- and post-COVID-19 pandemic. It critically …
Consumer Behavior in Practice
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or …
Maladaptive Consumer Behavior
This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical …
Fostering Consumer Well-Being
This book brings together, in one source, a psychologically framed view of consumer well-being. Featuring chapters authored by expert scholars in the field, and encompassing both …