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Business Analytics, Global Edition
A balanced and holistic approach to business analytics Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding …
Key Business Analytics
Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify …
Key Business Analytics, Travel Edition
Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify …
The Financial Times Guide to Data-Driven Transformation: How to drive substantial business value with data analytics
This is the book that helps managers maximise the business value brought by data to their organisation.