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Packaging the Brand
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand …
Brand Society
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets …
Designing Brand Identity
Designing Brand Identity Design/Business Whether you re the project manager for your company s rebrand, or you need to educate your staff or your students about brand …
Wally Olins. Brand New.
What is the future for brands and branding? Does globalization mean that individuality will be crushed by massive multinationals? Or will there still be room for brands and places …
Employer Brand
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to …
Employer Brand Management
Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book …
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and …
Brand Gap, The
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this …
Brand Flip, The
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering …
Packaging the Brand
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand …