Søkt på: Sandra Diehl
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Media and Convergence Management
Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets …
Handbook of Integrated CSR Communication
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative …
Media and Change Management
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps …
Media and Change Management
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps …
Erlebnisorientiertes Internetmarketing
Sandra Diehl fuhrt eine theoretische und empirische Analyse von E-Commerce-Angeboten aus verhaltenswissenschaftlicher Sicht durch und entwickelt einen umfangreichen …
Media and Convergence Management
Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets …
International Advertising and Communication
Worldwide, international communication, and in particular international - vertising have become critical areas in communication research. The growing globalisation of markets …
Handbook of Integrated CSR Communication
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative …
Erlebnisorientiertes Internetmarketing
Sandra Diehl führt eine theoretische und empirische Analyse von E-Commerce-Angeboten aus verhaltenswissenschaftlicher Sicht durch und entwickelt einen umfangreichen …
Reale und mediale Produkterfahrungen
Sandra Diehl analysiert mithilfe der Diary-Methode den allgemeinen Einfluss von medialen und realen Faktoren auf das Kaufentscheidungsverhalten. Des Weiteren untersucht sie anhand …
Handbook of Integrated CSR Communication
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative …
Advances in Advertising Research (Vol. 1)
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers …