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Read This or Die!: Persuading Yourself to a Better Life
Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life. Ray Edwards was one …
Made You Look: How to Use Brain Science to Attract Attention and Persuade Others
A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever—all based on the latest brain scienceThere’s an overlooked but …
The Power to Persuade
The Power to Persuade provides an innovative and eye-opening analysis of strategic arguing as a means of power in global politics. Based on an empirical case study of arguing …
Made You Look: How to Use Brain Science to Attract Attention and Persuade Others
A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever-all based on the latest brain scienceThere s an overlooked but …
Once Persuaded, Twice Shy
This modern reimagining of Persuasion is full of witty banter, romantic angst, and compelling characters as it captures the heart of the classic Jane Austen novel. When Anne …
Once Persuaded, Twice Shy
Win Every Argument: The Art of Debating, Persuading, and Public Speaking
Designed to persuade
Den Stromverbrauch senken, den Abfall recyclen, den «Jetzt kaufen»-Button drücken – menschliches Verhalten wird beinahe überall beeinflusst. Die Frage stellt sich deshalb, wie …
Persuading the Public
In Persuading the Public, Anne Pluta rethinks the established narrative of presidential communication and offers a bold new way of thinking about how presidents have reached the …
Designed to persuade
Den Stromverbrauch senken, den Abfall recyclen, den «Jetzt kaufen»-Button drücken – menschliches Verhalten wird beinahe überall beeinflusst. Die Frage stellt sich deshalb, wie …