Søkt på: Masaaki Kotabe
totalt 16 treff
Global Sourcing Strategy
This unique book explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global basis, emphasizing the linkages …
Global Marketing Management
An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of …
Concise Introduction to Global Supply Chain Management
Our Elgar Concise Introductions are inspiring and considered. They explain the key principles in business and are expertly written by some of the world’s leading scholars. The aims …
Concise Introduction to Global Supply Chain Management
Our Elgar Concise Introductions are inspiring and considered. They explain the key principles in business and are expertly written by some of the world's leading scholars. The aims …
SAGE Handbook of International Marketing
Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet …
Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know
The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in …
Emerging Issues in International Business Research
Top scholars in the field of international business (IB) contribute to this comprehensive analysis of the current state-of-the-art in IB research. The focus of the book is to …
Japanese Distribution Strategy
Japanese distribution has been a major issue of concern for policymakers, business executives and academics internationally. Business executives around the world have complained …
Marketing Management
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of …
Anticompetitive Practices in Japan
The U.S.-Japan bilateral trade relationship is perhaps the most consequential and the most tumultuous in the world. Government and business leaders devote substantial time and …
Market Revolution in Latin America
Recently there has been an explosive growth of interest in Latin American markets, above and beyond Mexico. Over the years, business executives and academics from the …
Marketing Management
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of …