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Complex Modeling of Consumer Behavior
This book reports what progress is being and should be made in marketing science by social complexity science through such means as agent-based modeling and complex networks, which …
Maladaptive Consumer Behavior
This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical …
Elgar Encyclopedia of Consumer Behavior
Country of origin effect and consumer behavior
Consumer Behavior in Practice
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or …
Consumer Behavior, Global Edition
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or …
Consumer Behavior, Global Edition -- MyLab Marketing with Pearson eText Access Code
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or …
Consumer Behavior in Practice
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or …
Consumer Behavior
Consumer behavior refers to the actions and decisions made by individuals and households when purchasing goods and services. This book explores how consumers make decisions when …
Consumer Switching Behavior Among Nigerian Mobile Phone Users
Impact of Delivery Time on Consumer Behavior in Quick Commerce
Delivery speed is one of the most important factors influencing consumer decision-making in e-commerce. Retailers have responded by continuously decreasing their average delivery …