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The Designer's Guide to Building Your Brand
Story-Led Brands: Use Psychology to Make Your Brand Story Customer Centric
Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In order to create really effective brand stories however, you …
Culture-Led Brands: Drive Growth, Build Resilience and Cultivate Resonance
In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and responding to cultural currents and signals. Today, cultural …
Fashion Branding Unraveled
Fashion Branding Unraveled, Second Edition explains the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step …
My Life on the Mountain: Living with Goats and Cows on an Alpine Farm
An illustrated look at the real experiences of running an alpine dairy farm, from early morning to late at night. Discover mountain life with a shepherdess Author and illustrator …
Effective Brand Building
Investment and focus on brand building skills has diminished across the marketing industry in recent years. But without the knowledge and understanding of how to build strong …