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International Market Research
Market Research and Analysis of Apparel Industry in Germany
Qualitative Market Research
This book opens the black box of qualitative market research and reveals the inner workings of the qualitative process. The influence of group dynamics on the data itself, the …
Consumer Insight
Part of the Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications programme. Written by leading experts on …
Entrepreneur's Guide to Market Research
Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets-key steps in constructing …
Market Research Methods in the Sports Industry
Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other …
Introduction to market research
The book covers all types of market research: documentary, qualitative and quantitative. It calls you the different marketing theories essential for the realization of these …
Impact and Role of Market Research in New Product Launch Process
The Rise of Marketing and Market Research
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce …
Market Research In Action
Market Research in Action is an examination of various marketing research techniques using a running case study based on a real product. The use of this device shows how research …