Søkt på: private label strategy
totalt 18 treff
Determinants of Private Label Attitude
Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a …
Advances in National Brand and Private Label Marketing
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and …
Advances in National Brand and Private Label Marketing
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics …
Advances in National Brand and Private Label Marketing
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 …
Advances in National Brand and Private Label Marketing
This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International …
Advances in National Brand and Private Label Marketing
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics …