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The Digital Transformation Playbook
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally …
Digital Marketing Fundamentals
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital …
Digital Minimalism
The urge to pick up our phones every few minutes has become a nervous twitch that shatters our time into shards too small to be present. Our addiction to tech leaves us feeling …
Digital Assets and the Law
This book delves into the intricacies of digital assets. With the increasing reliance on crypto and the potential adoption of digital currencies by central banks, our monetary …
Digital Organizing
This important new textbook offers a lively and topical discussion of how digital technologies impact various aspects of organizations, such as structure, knowledge, collaboration, …
Reader, Come Home: The Reading Brain in a Digital World
The author of the acclaimed Proust and the Squid follows up with a lively, ambitious, and deeply informative book that considers the future of the reading brain and our capacity …
Digital Transformation Playbook
Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally …
Designed for Digital
History for the IB Diploma Paper 2 Causes and Effects of 20th Century Wars with Digital Access (2 Years)
This coursebook with Cambridge Elevate edition covers Paper 2, World History Topic 11: Causes and Effects of 20th Century Wars of the History for the IB Diploma syllabus for first …
Digital Marketing
An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital …
Digital Marketing Strategy
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing …