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Consumer Behavior: Science and Practice, International Edition
This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and …
Consumer Behavior Change and Data Analytics in the Socio-Digital Era
The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting …
Online Consumer Behavior
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act …
Green Consumer Behavior and Environmental Sustainability
Consumer Behavior: Building Marketing Strategy ISE
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in …
The influence of the factors of consumer behavior in tourism
Consumer Behavior: Building Marketing Strategy
The branch of management which deals with the factors affecting the buying behavior of customers is called consumer behavior. It focuses on individuals and groups, and all the …
Online Consumer Behavior
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act …
Consumer Behavior
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important …
Store Atmospherics & Consumer Behavior
We live in an era characterized by attitudes and behaviors' fluctuations. Indeed, nowadays consumers don't necessarily go to stores to buy something clearly defined. But, they go …