Søkt på: Bøker av Bang Nguyen
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Asia Branding
This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and …
Dark Side of CRM
Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers …
Asia Branding
This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and …
Turismo in famiglia a Ben Tre (Vietnam meridionale)
Lo scopo di questo libro quello di misurare gli effetti della qualit del servizio di homestay, la soddisfazione del turista e il contatto culturale sulla fedelt del turista: un …
Internet Retailing and Future Perspectives
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail …
Tourisme chez l'habitant à Ben Tre (Sud du Vietnam)
Ethical and Social Marketing in Asia
There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics …
e-Retailing
Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive …
Strategic Brand Management in Higher Education
University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing …
Gastfamilien-Tourismus in Ben Tre (Südvietnam)
Strategic Brand Management in Higher Education
University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing …
Dark Side of CRM
Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers …