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Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this creating …

Industry 4.0 technologies are expected to have a positive impact on the global economy by promoting autonomous interoperability, agility, flexibility, decision-making, efficiency …

Esta edici n revisada y muy ampliada de este cl sico de autoayuda y superaci n personal responde a la demanda que hizo del peque o volumen original una fuerza tan estimulante, …

A welcome update on building a sales force in the new economic environment.The financial meltdown of 2008 claimed many victims, but an area that surely felt intense pressure was …

Dr. Adele Patricia Lodde untersucht die Entstehungsursachen der Markenerosion, in dem sie von singulären Indizien abstrahiert und auf Basis der Systemtheorie einen ganzheitlichen …

This simple, easy-to-use book gives managers, supervisors, and team leaders activities to help their teams overcome emotional obstacles and become more effective.In a team …

A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, …

Author Adele Lynn gives business leaders the skills and understanding they need to assess candidates’ emotional intelligence and ensure they’re the right fit for the job.Smart …

From the author of "Lean and Performance Driven" comes this strategic guide. A top-down, bottom-up approach at optimizing the focus, process, and structure of an organization. This …

How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with …