Søkt på: Serie routledge library editions: international business
totalt 41 treff
Multinationals and the Restructuring of the World Economy (RLE International Business)
This volume charts the ways in which multinational corporations contributed to the restructuring of the world economy, paying particular attention to the spatial consequences of, …
Transaction Costs & Trade Between Multinational Corporations (RLE International Business)
Until this book was published little had appeared on the matter of the organization of production in oil gathering. This book: Describes the global offshore oil supply industry …
Strategies for International Industrial Marketing (RLE International Business)
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the …
Strategies for Joint Venture Success (RLE International Business)
Although published thirty years ago this book accurately predicted that joint-ventures would become an increasingly prominent feature on the corporate landscape. This book, based …
Governance of International Strategic Alliances (RLE International Business)
International joint ventures and strategic alliances built on recent theoretical developments in Transaction Costs Economics (TCE) and the factors influencing the formation and …
International Marketing (RLE International Business)
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the …
Routledge Library Editions: International Business
This set re-issues books originally published between 1971 and 1999 and reflects the growing importance of International Business as a serious academic discipline. The books …
International Entrepreneurship (RLE International Business)
This volume provides important benchmarks for the integration of entrepreneurship and international business. It extends scholarship beyond the firm as single unit of analysis, …
The Large International Firm (RLE International Business)
This book is a study of the economics of the large international firm, but is at the same time a study of one of the world’s most important industries. International firms face …
Perspectives on International Marketing - Re-issued (RLE International Business)
Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to …
The Geography of Multinationals (RLE International Business)
Through a series of international case studies, the nature and the geographical implications of the development of multinational corporations is examined. The volume concentrates …
Japanese Multinationals (RLE International Business)
International in perspective, this volume provides insights into the important problem of how to transfer Japanese practice to Western countries. It also examines key aspects of …