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A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today's journalists and news organizations use mobile and …

Kathy Charmaz presents the definitive guide to doing grounded theory from a constructivist perspective. This second edition of her groundbreaking text retains the accessibility and …

Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of …

Clear, intuitive and written with the social science student in mind, this book represents the ideal combination of statistical theory and practice. It focuses on questions that …

Through the use of careful explanation and examples, Berry demonstrates how to consider whether the assumptions of multiple regression are actually satisfied in a particular …

This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the ';how-tos' of conducting focus group research. Using an …

In this fifth edition of his field-defining text, David Silverman, a true guru of qualitative research, walks the reader through the basics of gathering and analyzing qualitative …

Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand …

In the new edition of Introduction to Social Research, Keith Punch takes a fresh look at the entire research process, from formulating a research question to writing up your …

A uniquely detailed, broad, balanced guide to the field of media and mass communication research, the new edition maintains the narrative into the world of pervasive, ubiquitous, …

Miles, Huberman, and Saldaa's Qualitative Data Analysis: A Methods Sourcebook is the authoritative text for analyzing and displaying qualitative research data. The Fourth Edition …

'A sure-footed and self-confident book, ambitious in scope, authoritative in execution and practical in its implications' - Simon Maxwell, Director, Overseas Development Institute, …