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Revenue Management for Hospitality and Tourism
Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students …
Event Project Management
* Links the contemporary tools and methodologies in project management (such as Agile, Scrum, Lean) to the context of event management; * Explains and discusses the theory in an …
Food and Beverage Management
This fifth edition of the best-selling textbook Food and Beverage Management for the hospitality, tourism & event industries has been updated and revised to take account of current …
Event Stakeholders
This new text and reference focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. The …
The Origins of Hospitality and Tourism
The Origins of Hospitality and Tourism is an exciting new text about the true origins of hospitality and tourism, identifying how an understanding the past can inform modern …
Crowd Management
This is the first text to present a system for crowd management which integrates security with the other concerns for the health and safety for crowds, looking at the theories and …
Event Impact Assessment
Impact assessment can be highly technical and complex, requiring a broad knowledge base and diverse skills, but like evaluation, it is a process fraught with philosophical, …
Fundamentals of Marketing
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside …
Crisis Management and Recovery for Events
The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of ‘Theory’ and ‘Cases’, it presents cases from sports …
Interpretation and Tour Leadership
Interpretation and Tour Leadership: Principles and Practices of Tour Guiding is a complete manual to tour guiding that is based on the author’s first-hand experience of training …
The Planning and Management of Responsible Urban Heritage Destinations in Asia
This new and timely book looks at the issue that Heritage in general, and in particular urban heritage in Asia, is at the centre of a perfect storm. Populations are increasing …
Marketing Perspectives
Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing. Areas include some of the most significant …