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Digital Marketing Fundamentals
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital …
Modern Hotel Operations Management
A comprehensive and wide-ranging introduction to operational hotel management, this textbook brings together business administration, management and entrepreneurship into a …
Regional economic structure and environmental pollution
Environmental problems, as far as they raise economic questions, even conflicting with pre-ecology economics, can be tackled in different ways. The way chosen by Bernard Coupe was …
Antitrust Policy versus Economic Power
The gradual economic integration of Western Europe is bringing about far reaching changes in the countries taking part in the venture. One of the features of this process - and a …
Sociocybernetics
Hospitality Experience
Hospitality Experience offers students an exciting introduction to key aspects of hospitality management.The authors provide a refreshing focus on how hospitality experiences can …
Forecasting transportation impacts upon land use
The idea for this book had its origins in a series of working papers prepared for the Georgia Transportation Planning Land Use Model project. The book is not an official report on …
25 Years of Economic Theory
Almost three years passed since the Faculty of Economics of the University of Groningen celebrated its 25th Anniversary in 1973. Late, but not too late we hope, to present the …
Radiological Atlas of Common Diseases of the Small Bowel
VI J. R. VON RONNEN PREFACE This atlas is a selection of the roentgenograms of patients who visited the Radiology Department at the University Hospital in Leiden between 1970 and …
Intercultural Competences
In a multicultural environment, having intercultural competences is the most important determining factor between success and failure. This concise book introduces the topic for …
Production systems and hierarchies of centres
The ideas of this book originate from a research group at the Department of Economics in Gothenburg working with the problem of "Relations between Physical and Economic Planning". …
101 Management Models
Management models: many students will come across them in their studies, yet it is only when actually working with them that the function and benefit of management models are …