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Applied Psychology for Project Managers
This book offers an essential manual for project managers, project management offices (PMO’s), trainers and consultants, addressing the psychological side of project management. …
The Right Sensory Mix
Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that …
Exhibit Marketing and Trade Show Intelligence
"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their …
Applied Psychology for Project Managers
This book offers an essential manual for project managers, project management offices (PMO’s), trainers and consultants, addressing the psychological side of project management. …
The Road to a Modern IT Factory
IT is currently going through one of its most critical phases of transformation. IT vendors and IT service organizations are revolutionizing their production and service processes, …
Innovative China
China is trying to turn its labor, capital and resources intensive, lower added-value and export dependent growth into a sustainable innovative economy. This is changing the …
Green China
China is creating the third growth wave in the sustainable sector. This greening of the Chinese economy offers threats and opportunities for Western organizations. Getting a piece …
Sales Excellence
This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and …
Advanced Planning in Supply Chains
Advanced Planning Systems (APS) are a key enabler of the supply chain management. However, APS are highly complex and difficult to comprehend. This book provides students with …
Strategic Organizational Learning
This book discusses the successes and challenges of leveraging organizational learning in effective strategy development and execution. The authors introduce a framework that helps …
Service Parts Planning with SAP SCM™
This book focusses on the after sales business and presents the Service Parts Planning (SPP) solution which was developed by SAP in a joint effort with Caterpillar and Ford in …
From Idea to Innovation
The book assists in bringing together the three stakeholders of an innovation – inventor, decision maker and organization. These stakeholders have conflicting requirements and the …