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totalt 18 treff
Marketing and Sales Automation
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and …
Digital Marketing in the Automotive Electronics Industry
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading …
Managing Complexity in Social Systems
This book explores how to manage complexity in a highly interconnected world. How can complexity be managed when it cannot be reduced? From organizational addiction to market …
Digital Pricing
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents …
Strategy Praxis
This book introduces a different approach to thinking about and engaging with strategy in the practice field. The insight-driven, first principles-based approach to strategising …
The Researcher Entrepreneur
Discover a transformative book that equips aspiring 'researcher entrepreneurs' with invaluable strategies to avoid common start-up mistakes. Unveiling a fresh perspective, it …
The Silicon Valley Model
The first edition of The Silicon Valley Model, published in 2016, addresses the need for a fundamentally new approach to managing and developing large firms with an emphasis on …
Virtual and Innovative Quality Management Across the Value Chain
This book provides professionals and academics with a holistic and practical approach to virtual and innovative quality management (QM) throughout the business value chain. It …
International Business Transactions and Taxation
Recent developments in the taxation of international enterprises are driven by the Organisation for Economic Co-operation and Development (OECD) of the Base Erosion and Profit …
The Illusion of Control
This book comprehensively assesses the growing importance of project data for project scheduling, risk analysis and control. It discusses the relevance of project data for both …
Entrepreneurship in the Digital Era
Changes in the environment such as trends, drivers, and influencing factors affect entrepreneurship and intrapreneurship in several ways. The changes of the environmental factors …
Business Opportunities and Risks in China
The rise of China poses a significant challenge to the existing, Western-dominated world economic order. The effectiveness of the Regional Comprehensive Economic Partnership (RCEP) …