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Underwriting 101
This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical, hands-on approach, …
News As Discourse
First Published in 1990. This book presents a new, interdisciplinary theory of news in the press. Against the background of developments in discourse analysis, it is argued that …
Sexual Teens, Sexual Media
This collection explores the sexual content of U.S. mass media and its influence in the lives of adolescents. Contributors address the topic of sexuality broadly, including …
Privacy and Disclosure of Hiv in interpersonal Relationships
As the HIV epidemic enters its third decade, it remains one of the most pressing health issues of our time. Many aspects of the disease remain under-researched and inadequate …
Communication Technology and Social Change
Communication Technology and Social Change is a distinctive collection that provides current theoretical, empirical, and legal analyses for a broader understanding of the dynamic …
Tailoring Health Messages
Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies …
Public Health Communication
This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive …
Interpersonal Communication Research
This exceptional collection--a compilation of meta-analyses related to issues in interpersonal communication--provides an expansive review of existing interpersonal communication …
Media Access
In Media Access: Social and Psychological Dimensions ofNew Technology Use, editors Erik P. Bucy and John E. Newhagen present the latest work, theoretical explorations, and original …
Television and Children
This book addresses the subject of children and television -- how they view it, what they think of specific programs, and how these likes and dislikes affect learning of the …
Sex in Consumer Culture
Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering …
The Consequentiality of Communication
In a bold attempt to redirect the ways theories of communication are conceived and research on communication processes are conducted, this volume questions prevailing communication …