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Advances in Corporate Branding
innbundet,
2016,
Engelsk,
ISBN 9781352000078
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and …
Advances in Chinese Brand Management
innbundet,
2016,
Engelsk,
ISBN 9781352000108
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, …