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Implementing Key Account Management
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book …
Malcolm McDonald on Key Account Management
Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and …
Digital HR Strategy
We are living in an uncertain world that is rapidly changing with an overload of information and a continual rise of technologies. Automation, the gig economy, digital platforms …
Excellence in People Analytics
Effectively and ethically leveraging people data to deliver real business value is what sets the best HR leaders and teams apart. Excellence in People Analytics provides business …
Learning at Speed
SHORTLISTED: getAbstract International Book Awards 2023 - Learning Impact Category The world is changing fast, but are you? Do you know where the skills gaps are in your …
Definitive Personal Assistant & Secretarial Handbook
Written by a former Times Creme PA of the Year, this new edition of The Definitive Personal Assistant and Secretarial Handbook is the ultimate guide for all management assistants, …
Branding Inside Out
Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology …
Brands with a Conscience
The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to …
Future Money
Cryptocurrency. DeFi. Web3. Fintech. The Metaverse. AI. The future of money is here.The world of money is rapidly changing, but what does it all really mean? Exploring key …
Gen Z Frequency
Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and …
Agile Change Management
The second edition of Agile Change Management provides essential tools to build change manager capabilities and ensure change initiatives are embedded effectively throughout the …