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Marketing Health Services, Fifth Edition
Healthcare marketing is like marketing in other sectors, but it also has characteristics that differentiate it. It has evolved into a unique discipline with features that set it …
Introduction to the Financial Management of Healthcare Organizations
Regardless of their position or level within an organization, all healthcare managers need to understand the financial effects of their decisions. Introduction to the Financial …
Healthcare Strategic Planning, Fifth Edition
Healthcare Strategic Planning provides guidance for every stage of strategic planning and implementation: analyzing the environment, crafting strategy, putting the plan into …
Mastering Healthcare Regulation: A Comprehensive Case Study Approach
Trying to make sense of the regulatory landscape in healthcare can be difficult. The many federal and state entities and their rules may work together, yet they sometimes …
Exceptional Leadership: 16 Critical Competencies for Healthcare Executives, Third Edition
Although many leadership concerns are universal across industries, healthcare presents unique leadership challenges. The complex environment, financial pressures, and life-or-death …
Mastering Healthcare Regulation: A Comprehensive Case Study Approach
Trying to make sense of the regulatory landscape in healthcare can be difficult. The many federal and state entities and their rules may work together, yet they sometimes …
Exceptional Leadership: 16 Critical Competencies for Healthcare Executives, Third Edition
Although many leadership concerns are universal across industries, healthcare presents unique leadership challenges. The complex environment, financial pressures, and life-or-death …