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totalt 29 treff
Confessions of the Pricing Man
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we …
The Perfect Shape
This book uses the spiral shape as a key to a multitude of strange and seemingly disparate stories about art, nature, science, mathematics, and the human endeavour. In a way, the …
Smart Cities of Today and Tomorrow
Hackers, cyber-criminals, Dark Web users, and techno-terrorists beware! This book should make you think twice about attempting to do your dirty work in the smart cities of …
Soft Matter
Roberto Piazza says: “Physics should be made simple enough to be amusing, but not so trivial as to spoil the fun.” This is exactly the approach of this book in making the science …
Biomarkers and Mental Illness
Employing accessible language throughout, this book covers the history of psychiatric research, the current state-of-the art in psychiatric practice, the physiological systems …
Atomic Evidence
This book will take an evidence-based approach to current knowledge about biomolecules and their place in our lives, inviting readers to explore how we know what we know, and how …
Digital Defense
Drs. Pelton and Singh warn of the increasing risks of cybercrime and lay out a series of commonsense precautions to guard against individual security breaches. This guide clearly …
The New Gold Rush
This book captures the most exciting advances in the harnessing of space as a global resource. The authors track the growing number of space businesses and opportunities for …
Biomarkers and Mental Illness
Employing accessible language throughout, this book covers the history of psychiatric research, the current state-of-the art in psychiatric practice, the physiological systems …
Never Split Tens!
Renowned probability theorist Edward O. Thorp revolutionized the casino industry by developing card counting systems for the casino game of blackjack. Les Golden, the celebrated …
Size Matters: Why We Love to Hate Big Food
Despite food being safer, more affordable and more available than at any time in human history, consumers are increasingly skeptical and critical of today’s food system. In Size …