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Public Relations and Social Theory
Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent …
Underwriting 101
This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical, hands-on approach, …
The Crisis Manager
Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to …
Media Effects and Society
Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also …
Public Relations Theory III
This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and …
News As Discourse
First Published in 1990. This book presents a new, interdisciplinary theory of news in the press. Against the background of developments in discourse analysis, it is argued that …
Sexual Teens, Sexual Media
This collection explores the sexual content of U.S. mass media and its influence in the lives of adolescents. Contributors address the topic of sexuality broadly, including …
Privacy and Disclosure of Hiv in interpersonal Relationships
As the HIV epidemic enters its third decade, it remains one of the most pressing health issues of our time. Many aspects of the disease remain under-researched and inadequate …
Communication Technology and Social Change
Communication Technology and Social Change is a distinctive collection that provides current theoretical, empirical, and legal analyses for a broader understanding of the dynamic …
Public Relations As Relationship Management
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its …
Tailoring Health Messages
Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies …
Mass Communications Research Resources
This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical …