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Positioning: The Battle for Your Mind, 20th Anniversary Edition
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective …
Posisjonering
For organisasjon blir det å skaffe seg en posisjon i forbrukernes bevissthet et stadig viktigere element. Posisjonering handler om hvordan vi skal utforme vår massekommunikasjon …
Differentiate or Die
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and …
Marketing Warfare: 20th Anniversary Edition
It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th …
Positioning
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind—a book that revolutionized …
A Genie's Wisdom
A Top Management Survival Guide The era of the celebrity CEO is over. Savage press coverage, warring boards, and a distrustful public are putting more pressure than ever on CEOs …
The Making of a Name
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and …