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R For Marketing Research and Analytics
heftet,
2019,
Engelsk,
ISBN 9783030143152
The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R …
R for Marketing Research and Analytics
heftet,
2015,
Engelsk,
ISBN 9783319144351
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal …