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Strategy, Structure, and Performance of MNCs in China
e-bok,
2000,
Engelsk,
ISBN 9780313004681
China is the largest emerging market in the world, yet Western MNCs have invested significantly less there than their Asian MNC counterparts. Luo systematically compares Western …
Entry and Cooperative Strategies in International Business Expansion
e-bok,
1999,
Engelsk,
ISBN 9780313004186
Globalization provides firms with tremendous opportunities as well as daunting challenges. International expansion has become a pervasive and prominent strategic response to global …