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totalt 2 treff
Loyalty Myths
innbundet,
2005,
Engelsk,
ISBN 9780471743156
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked …
The Wallet Allocation Rule
innbundet,
2015,
Engelsk,
ISBN 9781119037316
Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, …