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Make me not me - Product stories as sales driver and identity builder
Lydbok,
2020,
Engelsk,
ISBN 9789198573565
Do we really need more consumer ‘stuff’? While most everyone will answer ‘No,’ we still see thousands of new products and services launched every day.These compete for our …
How to create high profitability
Lydbok,
2020,
Engelsk,
ISBN 9789198573558
"Profitability development" could just as well be the title of this book. It takes a completely new perspective on economics, focusing on how the four foundations of profitability …