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The SAGE Handbook of Marketing Theory
heftet,
2013,
Engelsk,
ISBN 9781446270516
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this …
Fra
561,-
Critical Marketing Studies
øvrig,
2009,
Engelsk,
ISBN 9781847875709
This major reference collection, Critical Marketing Studies, directs its attention to highlighting how marketing as academic discipline and practical endeavour have developed and …
Key Concepts in Critical Management Studies
innbundet,
2011,
Engelsk,
ISBN 9781849205689
Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and …
Fra
533,-