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Advanced Customer Analytics
e-bok,
2016,
Engelsk,
ISBN 9780749477165
Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in …
Marketing Analytics
e-bok,
2022,
Engelsk,
ISBN 9781398608207
Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing …