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Konkurransefortrinn
Porter tar utgangspunkt i den velkjente verdikjeden, og viser at et konkurransefortrinn må skrive seg fra foretakets grunnleggende aktiviteter rundt sine produkter. Med sine mange …
Konkurransestrategi
Boken angir et komplett sett med teknikker for å analysere bedriftens situasjon og hvordan man skal møte konkurrentenes handlinger. Trinn for trinn gis de teknikker og instrumenter …
Winning at Pricing: How High-Tech Product Managers Can Avoid Common Mistakes That Defeat Pricing Strategies
Improving a marketing strategy for products in the high-tech industry involves: - Value communicated to the buyer in the product positioning that lowers buyer costs or raises buyer …
Daddy Loves You
Resurrection
The theme of Resurrection has continued to prove fascinating for a variety of writers and thinkers, finding expression not only in sacred texts but in other works of literature and …
Redefining German Health Care
The German health care system is on a collision course with budget realities. Costs are high and rising, and quality problems are becoming ever more apparent. Decades of reforms …