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The Luxury Strategy
tekstilinnbinding,
2012,
Engelsk,
ISBN 9780749464912
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and …
Kapferer on Luxury
tekstilinnbinding,
2016,
Engelsk,
ISBN 9780749479121
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? …