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Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. …
New Era of the CCO
The role of the chief communication officer (CCO) in today's enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today's …
Integrated Approach to Communication Theory and Research
This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To …
Integrated Approach to Communication Theory and Research
This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the …
Integrated Approach to Communication Theory and Research
This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the …
Primer of Public Relations Research, Third Edition
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. …
Primer of Public Relations Research
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. …