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Studying Healthcare from a Marketing Perspective
heftet,
2022,
Engelsk,
ISBN 9781680839180
Studying Healthcare from a Marketing Perspective is forward-looking and reflects on issues where marketers could have greater impact and use their potential roles to further …
Social Media Analytics and Its Applications in Marketing
heftet,
2022,
Engelsk,
ISBN 9781680839524
Social Media Analytics and Its Applications in Marketing focuses on the intersection of three closely related domains -- marketing, social media, and social media analytics (SMA). …
Reflections of Eminent Marketing Scholars
heftet,
2022,
Engelsk,
ISBN 9781680839548
Reflections of Eminent Marketing Scholars is a collection of essays solicited from eminent and pioneering marketing scholars. This collection of their thoughts is an inspiration …