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Consumer Behavior
heftet,
2024,
Engelsk,
ISBN 9781119912415
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important …
Kellogg on Integrated Marketing
innbundet,
2002,
Engelsk,
ISBN 9780471204763
This cutting-edge book–with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism’s Integrated Marketing Communications …