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The Dark Side of CRM
Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers …
Corporate Governance
The current crisis has rocked the financial system worldwide and has cast doubt on the effectiveness of the existing regulatory regime. Thousands of firms have gone bankrupt and …
Services Marketing Cases in Emerging Markets
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging …
Earth Magnetism: Problems with Electric Charges, on Earth, in Atmosphere, in Van Allen Belt and on the Moon
Hurry up and get YOUR copy NOW❗ Discovering Secrets about EARTH MAGNETISM: Problems With Electric Charges, On Earth, In Atmosphere, In Van Allen Belt And On The Moon❗ Dear Readers, …
Internet Retailing and Future Perspectives
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail …
Services Marketing Cases in Emerging Markets
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging …
Homestay Tourism in Ben Tre (Southern Vietnam)
The Emerald Handbook of Multi-Stakeholder Communication
Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to …
Emerald Handbook of Multi-Stakeholder Communication
Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to …
Corporate Governance
The current crisis has rocked the financial system worldwide and has cast doubt on the effectiveness of the existing regulatory regime. Thousands of firms have gone bankrupt and …
Asia Branding
This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and …
Dark Side of CRM
Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers …