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Services Marketing Cases in Emerging Markets
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging …
The Emerald Handbook of Multi-Stakeholder Communication
Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to …
Corporate Governance
The current crisis has rocked the financial system worldwide and has cast doubt on the effectiveness of the existing regulatory regime. Thousands of firms have gone bankrupt and …
Internet Retailing and Future Perspectives
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail …
Ethical and Social Marketing in Asia
There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics …
e-Retailing
Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive …
Strategic Brand Management in Higher Education
University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing …
The Dark Side of CRM
Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers …