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Introduction to Sport Marketing
Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge …
WADA, the World Anti-Doping Agency
Examining the legitimacy of the World Anti-Doping Agency, this book offers a critical analysis of the anti-doping system and the social and behavioural processes that shape policy, …
Qualitative Research in Sport Management
Good qualitative research can help sport management researchers and industry professionals solve difficult problems and better understand their organisations, stakeholders and …
Sport Branding Insights
In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and …
Sport Branding Insights
In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to 'brand' - and …
Brand Fans
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and …
Qualitative Research in Sport Management
Good qualitative research can help sport management researchers and industry professionals solve difficult problems and better understand their organisations, stakeholders and …
Philosophies of Organizational Change
Introduction to Sport Marketing
Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge …
WADA, the World Anti-Doping Agency
Examining the legitimacy of the World Anti-Doping Agency, this book offers a critical analysis of the anti-doping system and the social and behavioural processes that shape policy, …
Brand Fans
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and …
Sport Branding Insights
In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to 'brand' - and …