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Red Ocean Traps (Harvard Business Review Classics)
pocket,
2017,
Engelsk,
ISBN 9781633692664
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms …
Blue Ocean Leadership (Harvard Business Review Classics)
pocket,
2017,
Engelsk,
ISBN 9781633692640
Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are …