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The Psychology of Humor
Most of us laugh at something funny multiple times during a typical day. Humor serves multiple purposes, and although there is a sizable and expanding research literature on the …
Marine Mammals of the World
This new edition of Marine Mammals of the World describes and illustrates newly discovered and rarely photographed species, making it the most comprehensive and up-to-date …
Sensory Evaluation Practices
Sensory Evaluation Practices, Fifth Edition, presents the latest developments and methods of sensory evaluation, including those on the front end of innovation, consumer …
Practical Predictive Analytics and Decisioning Systems for Medicine
With the advent of electronic medical records years ago and the increasing capabilities of computers, our healthcare systems are sitting on growing mountains of data. Not only does …
Designing Healthcare That Works
Designing Healthcare That Works: A Sociotechnical Approach takes up the pragmatic, messy problems of designing and implementing sociotechnical solutions which integrate …
Avian Immunology
Avian Immunology, Third Edition contains a detailed description of the avian innate immune system, encompassing the mucosal, enteric, respiratory and reproductive systems. The …
Research Proposals
This third edition of the classic "how-to" guide incorporates recent changes in policies and procedures of the NIH, with particular emphasis on the role of the Internet in the …
Technology Entrepreneurship
The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful …