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Architecting Experience: A Marketing Science And Digital Analytics Handbook
heftet,
2016,
Engelsk,
ISBN 9789814725651
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by …
Fra
391,-
Architecting Experience: A Conversion Science Handbook
innbundet,
2020,
Engelsk,
ISBN 9789811219863
This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and …
Fra
474,-