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"e;One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."e;-Tom Peters People starting out in …

Too many start-ups don't make the grade - what makes a successful business take off?Starting a new business is exciting, but there are many traps for the unwary. Some would-be …

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a …