Søkt på: Bøker av Chris Fill
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The Darkest Dark
Inspired by the childhood of real-life astronaut Chris Hadfield and brought to life by Terry and Eric Fan's lush, evocative illustrations, The Darkest Dark will encourage readers …
Corporate Reputation, Brand and Communication
Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who …
Marketing Communications
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage …
Essentials of Marketing Communications
Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and …
Corporate Reputation, Brand and Communication
Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who …
Advertising
The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples …
Business Marketing Face to Face
Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the …
Marketing Communications
Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with …
Marketing Communications
Marketing Communications
Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with …
Anthropology in Motion
Anthropology in Austria has come a long way, in terms of achieving diversity, growth and international visibility, since first emerging in Vienna, the capital of the former …